{"id":930,"date":"2021-05-02T01:04:45","date_gmt":"2021-05-01T23:04:45","guid":{"rendered":"https:\/\/www.adlervia.com\/?p=930"},"modified":"2021-05-02T01:09:03","modified_gmt":"2021-05-01T23:09:03","slug":"ako-na-brainstorming-pri-tvorbe-nazvu-firmy","status":"publish","type":"post","link":"https:\/\/www.adlervia.com\/index.php\/2021\/05\/02\/ako-na-brainstorming-pri-tvorbe-nazvu-firmy\/","title":{"rendered":"Ako na brainstorming pri tvorbe n\u00e1zvu firmy?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"930\" class=\"elementor elementor-930\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a89e3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a89e3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c494396\" data-id=\"c494396\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dad96f elementor-widget elementor-widget-text-editor\" data-id=\"5dad96f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p><em>Kde za\u010da\u0165 pri tvorbe n\u00e1zvu firmy a ako na brainstorming? Prin\u00e1\u0161ame v\u00e1m tipy na vstupy, ktor\u00e9 si ur\u010dite zap\u00edsa\u0165.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-600c28f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"600c28f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c507c2\" data-id=\"7c507c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95219a3 elementor-widget elementor-widget-heading\" data-id=\"95219a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>N\u00e1zov firmy a tzv. ideov\u00fd je\u017eko<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-657c6c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"657c6c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-747d673\" data-id=\"747d673\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28a0cda elementor-widget elementor-widget-text-editor\" data-id=\"28a0cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>\u010co je to ideov\u00fd je\u017eko? E\u0161te ste o \u0148om nepo\u010duli? Zrejme \u00e1no, len ste mo\u017eno netu\u0161ili, \u017ee sa tak vol\u00e1.<\/p><p>Ide o ak\u00fdsi <strong>diagram<\/strong>, kde si do stredu rezervujete miesto pre bud\u00faci n\u00e1zov va\u0161ej firmy a v\u0161ade okolo pomocou sp\u00e1jaj\u00facich \u010diar dop\u00ed\u0161ete <strong>v\u0161etko, \u010do sa s dan\u00fdm menom m\u00f4\u017ee sp\u00e1ja\u0165<\/strong>. Nakoniec tak\u00fdto diagram vyzer\u00e1 ako je\u017eko, preto ten n\u00e1zov.<\/p><p>A \u010do v\u0161etko bude obsahova\u0165 v\u00e1\u0161 je\u017eko? V prvej f\u00e1ze tvorby je d\u00f4le\u017eit\u00e9 stavi\u0165 na <strong>brainstorming<\/strong>, tzn. vysypa\u0165 zo seba <strong>v\u0161etko, \u010do v\u00e1m len napadne<\/strong>, a to <strong>bez kritick\u00e9ho poh\u013eadu<\/strong>. Aj \u201cblbosti\u201d, ktor\u00e9 by ste inak v\u00f4bec nezva\u017eovali. Necenzurujte sa.<\/p><p>Pre\u010do? Preto\u017ee v\u00fdber n\u00e1zvu firmy je <strong>vysoko selekt\u00edvny proces<\/strong> a v \u010fal\u0161\u00edch f\u00e1zach v\u00e1m mno\u017estvo n\u00e1vrhov odpadne a v\u00fdber sa bude zu\u017eova\u0165. Takto si dopredu zabezpe\u010d\u00edte\u00a0dostato\u010dn\u00fa z\u00e1sobu n\u00e1bojov, ktor\u00e9 potom m\u00f4\u017eete v\u0161etky vystrie\u013ea\u0165, a\u017e k\u00fdm n\u00e1jdete ten posledn\u00fd trefn\u00fd z\u00e1sah.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d6f403 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d6f403\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a695471\" data-id=\"a695471\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f20af12 elementor-widget elementor-widget-image\" data-id=\"f20af12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"394\" src=\"https:\/\/www.adlervia.com\/wp-content\/uploads\/2021\/05\/naming-adlervia-nazov-firmy-brainstorming.jpeg\" class=\"attachment-large size-large\" alt=\"naming adlervia nazov firmy brainstorming\" srcset=\"https:\/\/www.adlervia.com\/wp-content\/uploads\/2021\/05\/naming-adlervia-nazov-firmy-brainstorming.jpeg 1024w, https:\/\/www.adlervia.com\/wp-content\/uploads\/2021\/05\/naming-adlervia-nazov-firmy-brainstorming-300x225.jpeg 300w, https:\/\/www.adlervia.com\/wp-content\/uploads\/2021\/05\/naming-adlervia-nazov-firmy-brainstorming-768x576.jpeg 768w, https:\/\/www.adlervia.com\/wp-content\/uploads\/2021\/05\/naming-adlervia-nazov-firmy-brainstorming-600x450.jpeg 600w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8c1ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8c1ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b9f75c\" data-id=\"1b9f75c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-778adea elementor-widget elementor-widget-text-editor\" data-id=\"778adea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Ideov\u00fd <strong>je\u017eko m\u00f4\u017ee obsahova\u0165<\/strong> napr.:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa1ca7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa1ca7e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b2a19d\" data-id=\"6b2a19d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b242412 elementor-widget elementor-widget-text-editor\" data-id=\"b242412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul><li><strong>podstatn\u00e9 men\u00e1<\/strong>, ktor\u00e9 sa nejako via\u017eu k bud\u00facej firme<\/li><li><strong>pr\u00eddavn\u00e9 men\u00e1<\/strong>, ktor\u00e9 vhodne opisuj\u00fa bud\u00facu firmu<\/li><li><strong>sloves\u00e1<\/strong>, ktor\u00e9 opisuj\u00fa \u010dinnos\u0165 bud\u00facej firmy<\/li><li><strong>\u010d\u00edslovky<\/strong> alebo ak\u00e9ko\u013evek \u010d\u00edsla, ktor\u00e9 sa nejako via\u017eu k bud\u00facej firme<\/li><li><strong>citoslovcia<\/strong>, ktor\u00e9 vyjadruj\u00fa em\u00f3cie via\u017euce sa k bud\u00facej firme<\/li><li><strong>men\u00e1 alebo prez\u00fdvky<\/strong> zakladate\u013eov<\/li><li><strong>firemn\u00e9 princ\u00edpy<\/strong> a v\u00edzie<\/li><li><strong>vlastnosti<\/strong> produktu, slu\u017eby alebo zakladate\u013eov<\/li><li><strong>prednosti<\/strong> produktu alebo slu\u017eby, konkuren\u010dn\u00e1 v\u00fdhoda bud\u00facej firmy<\/li><li><strong>synonym\u00e1 alebo slovn\u00e9 spojenia<\/strong> via\u017euce sa k bud\u00facej firme, produktu alebo slu\u017ebe<\/li><li><strong>obrazov\u00e9 asoci\u00e1cie<\/strong> via\u017euce sa k bud\u00facej firme<\/li><li><strong>personifik\u00e1cie<\/strong> produktov alebo slu\u017eieb<\/li><li><strong>em\u00f3cie<\/strong> spojen\u00e9 s bud\u00facou firmou<\/li><li><strong>ob\u013e\u00faben\u00e9 veci<\/strong> zakladate\u013eov (jedlo, film, hudba, miesto, \u2026)<\/li><li><strong>chute, v\u00f4ne, farby a zvuky<\/strong> via\u017euce sa k bud\u00facej firme<\/li><li>alebo \u010doko\u013evek \u010fal\u0161ie, \u010do v\u00e1s napadne\u2026<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3410150 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3410150\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97e9a36\" data-id=\"97e9a36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f49e71 elementor-widget elementor-widget-heading\" data-id=\"9f49e71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Ak\u00fd postup zvoli\u0165 pri brainstormingu k n\u00e1zvu firmy? <\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e92cc74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e92cc74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-806a3e8\" data-id=\"806a3e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4cf6ad elementor-widget elementor-widget-text-editor\" data-id=\"f4cf6ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Ako na to? V prvom rade h\u00e1d\u017ete do \u00e9teru v\u0161etko, \u010do v\u00e1m jednoducho pr\u00edde na myse\u013e. Ke\u010f vystrie\u013eate v\u0161etky tieto n\u00e1pady, prich\u00e1dza na rad systematickej\u0161ie uva\u017eovanie a \u010fal\u0161ie pomocn\u00e9 postupy. Tak napr\u00edklad\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cec938a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cec938a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33195ad\" data-id=\"33195ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-674fa4d elementor-widget elementor-widget-text-editor\" data-id=\"674fa4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul><li><strong>obrazov\u00e9 slovn\u00edky<\/strong> \u2013 k\u00fapte si nejak\u00fd a listujte v oblastiach, ktor\u00e9 sa t\u00fdkaj\u00fa \u010dinnosti va\u0161ej bud\u00facej firmy \u2013 slovn\u00edk v\u00e1m \u010dasto poskytne asoci\u00e1cie, ktor\u00e9 by v\u00e1s inak nenapadli<\/li><li><strong>Google<\/strong> \u2013 sk\u00faste zada\u0165 k\u013e\u00fa\u010dov\u00e9 slovo t\u00fdkaj\u00face sa va\u0161ej bud\u00facej firmy do vyh\u013ead\u00e1va\u010da a sledujte v\u00fdsledky hlavne v obr\u00e1zkoch, ale aj v textov\u00fdch v\u00fdsledkoch \u2013 mo\u017eno vysko\u010d\u00ed nie\u010do, \u010do v\u00e1m vnukne dobr\u00fd n\u00e1pad<\/li><li><strong>kolekt\u00edvne vym\u00fd\u0161\u013eanie<\/strong> \u2013 ako sa hovor\u00ed, viac hl\u00e1v, viac rozumu, zapojte teda do brainstormingu aj kolegov, kamar\u00e1tov alebo rodinu<\/li><li><strong>rozhovory s cudzincami<\/strong> \u2013 oslovte \u013eud\u00ed, s ktor\u00fdmi sa bu\u010f v\u00f4bec nepozn\u00e1te, alebo spadaj\u00fa len do kateg\u00f3rie be\u017en\u00ed zn\u00e1mi \u2013 skr\u00e1tka \u013eud\u00ed, ktor\u00ed k v\u00e1m nemaj\u00fa citov\u00fa v\u00e4zbu a nepoznaj\u00fa v\u00e1s a op\u00fdtajte sa ich, \u010do ich ako prv\u00e9 napadne, ke\u010f sa povie napr. \u201cv\u00fdroba \u0161iat na z\u00e1kazku\u201d\u2026 v\u00fdsledky v\u00e1s prekvapia!<\/li><li><strong>logotypy<\/strong> \u2013 vygooglite si va\u0161u oblas\u0165 podnikania v spojen\u00ed so slovom logo a prezerajte si obr\u00e1zky \u2013 log\u00e1 maj\u00fa \u010dasto ve\u013emi pekn\u00e9 n\u00e1pady a m\u00f4\u017eu v\u00e1s nakopn\u00fa\u0165 ne\u010dakan\u00fdm kreat\u00edvnym smerom<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc47aef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc47aef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65daa2d\" data-id=\"65daa2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f158bd1 elementor-widget elementor-widget-text-editor\" data-id=\"f158bd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Nezab\u00fadajte, \u017ee v tejto f\u00e1ze je ve\u013emi d\u00f4le\u017eit\u00e1 <strong>spont\u00e1nnos\u0165<\/strong>. E\u0161te st\u00e1le nehodnot\u00edte ni\u010d z toho, \u010do ste na\u0161li alebo si nap\u00edsali. Pokojne si ponechajte aj tie \u00faplne najbl\u00e1znivej\u0161ie k\u00fasky. V \u010fal\u0161\u00edch \u010dastiach seri\u00e1lu sa dozviete, ako s nimi pracova\u0165, teraz je v\u0161ak podstatn\u00e9 ma\u0165 ich. \u010c\u00edm viac, t\u00fdm lep\u0161ie.<\/p><p>V jednej z posledn\u00fdch f\u00e1z toti\u017e bude selekt\u00edvny proces prech\u00e1dza\u0165 lievikom s n\u00e1zvom dostupnos\u0165 dom\u00e9ny a ochrannej zn\u00e1mky. A tu n\u00e1m z t\u00fdch desiatok p\u00f4vodn\u00fdch vstupov ostane naozaj iba p\u00e1r k\u00faskov. Aby teda bolo z \u010doho vybera\u0165\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9a83ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9a83ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e6f5c2\" data-id=\"6e6f5c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67ec562 elementor-widget elementor-widget-heading\" data-id=\"67ec562\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Pr\u00edklad z praxe v r\u00e1mci tvorby n\u00e1zvu firmy<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6fc445 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6fc445\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-861b7c3\" data-id=\"861b7c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fad86dd elementor-widget elementor-widget-text-editor\" data-id=\"fad86dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Po\u010fme od te\u00f3rie kone\u010dne u\u017e aj k praxi. Sk\u00fasme sa pozrie\u0165 napr. na n\u00e1zov firmy, ktorej hlavn\u00e1 \u010dinnos\u0165 bude preprava tovaru. Najsk\u00f4r si po\u010fme pod\u013ea zadania vyplni\u0165 ideov\u00e9ho je\u017eka. D\u00f4le\u017eit\u00e9 je e\u0161te spomen\u00fa\u0165, \u017ee ak bude firma p\u00f4sobi\u0165 aj v zahrani\u010d\u00ed, je\u017eka vyp\u013a\u0148ame viacjazy\u010dne.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b63d66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b63d66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b395906\" data-id=\"b395906\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a771bb4 elementor-widget elementor-widget-text-editor\" data-id=\"a771bb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<ul><li><strong>podstatn\u00e9 men\u00e1<\/strong>: doprava, preprava, kuri\u00e9r, cesta, auto, koles\u00e1, bal\u00edk, list, z\u00e1sielka, delivery, courier, shipment, transport, at\u010f.<\/li><li><strong>pr\u00eddavn\u00e9 men\u00e1<\/strong>: r\u00fdchly, expresn\u00fd, spo\u013eahliv\u00fd, dochv\u00ed\u013eny, cenovo v\u00fdhodn\u00fd, celosvetov\u00fd, medzin\u00e1rodn\u00fd, fast, express, reliable, on time, low cost, international, worldwide, at\u010f.<\/li><li><strong>sloves\u00e1<\/strong>: previez\u0165, transportova\u0165, posla\u0165, doru\u010di\u0165, odovzda\u0165, letie\u0165, uteka\u0165, drive, transport, ship, send, deliver, fly, run, at\u010f.<\/li><li><strong>\u010d\u00edslovky<\/strong>: \u0161tyri (koles\u00e1), dve (kr\u00eddla), traja (zakladatelia), at\u010f.<\/li><li><strong>citoslovcia<\/strong>: ufff, hur\u00e1, hooray, at\u010f.<\/li><li><strong>men\u00e1 alebo prez\u00fdvky<\/strong>: Barry<\/li><li><strong>firemn\u00e9 princ\u00edpy<\/strong>: \u010do najmenej papierov, od dver\u00ed k dver\u00e1m, nestara\u0165 sa, paperless, door to door, don\u2019t care, at\u010f.<\/li><li><strong>vlastnosti<\/strong>: expresn\u00e1 dod\u00e1vka, slu\u0161n\u00fd a mil\u00fd kuri\u00e9r, express delivery, polite and nice courier, at\u010f.<\/li><li><strong>prednosti<\/strong>: osobn\u00fd pr\u00edstup, individual approach, \u00fasmev, smile, at\u010f.<\/li><li><strong>synonym\u00e1 alebo slovn\u00e9 spojenia<\/strong>: lieta\u0161 ako vrtu\u013ea, fly about like mad, at\u010f.<\/li><li><strong>obrazov\u00e9 asoci\u00e1cie<\/strong>:\u00a0Hermes, kr\u00eddla, \u0161\u00edp, strela, chlap\u00edk v \u010dapici, wings, arrow, shot, man in a cap, at\u010f.<\/li><li><strong>personifik\u00e1cie<\/strong>: P\u00e1n Bal\u00edk, Sle\u010dna Listov\u00e1, Modr\u00fd kuri\u00e9r, Mr. Packet, Mrs. Letter, Blue Courier, at\u010f.<\/li><li><strong>em\u00f3cie<\/strong>: spokojnos\u0165, d\u00f4vera, rados\u0165, t\u00fa\u017eba, satisfaction, trust, joy, desire, at\u010f.<\/li><li><strong>ob\u013e\u00faben\u00e9 veci<\/strong>: komiksov\u00e9 postavi\u010dky, pizza, R\u00fdchlo a zbesilo, comic characters, pizza, Fast &amp; Furious, at\u010f.<\/li><li><strong>chute, v\u00f4ne, farby a zvuky<\/strong>: modr\u00e1, blue, \u017elt\u00e1, yellow, sladk\u00e9, sweet, novota, new and fresh, at\u010f.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba5a2ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba5a2ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b30ec62\" data-id=\"b30ec62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbbe8b3 elementor-widget elementor-widget-text-editor\" data-id=\"cbbe8b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>V\u00fdsledok? V tomto pr\u00edpade povedzme, \u017ee ide o firmu, ktor\u00e1 chce bal\u00edky doru\u010dova\u0165 netradi\u010dne, formou \u201cosobn\u00e9ho kuri\u00e9ra\u201d, ktor\u00fd bude ma\u0165 meno, bude v\u017edy ak\u00fdmsi maskotom firmy a jej konkuren\u010dnou v\u00fdhodou teda bude osobn\u00fd pr\u00edstup. Firma bude p\u00f4sobi\u0165 na medzin\u00e1rodnom poli a n\u00e1zov by teda mal by\u0165 anglick\u00fd. Malo by z\u00e1rove\u0148 by\u0165 na prv\u00fd poh\u013ead jasn\u00e9,\u00a0v \u010dom firma podnik\u00e1.<\/p><p>Ak si teda vezmeme z\u00e1kladn\u00fd popis \u010dinnosti firmy v angli\u010dtine, je to dodanie nie\u010doho, alebo aj delivery. Ak si vezmeme kuri\u00e9ra ako osobu a jeho osobn\u00fd pr\u00edstup, mali by ste ho pozna\u0165 po mene. Ke\u010f\u017ee sa pohybujeme v priestore, ktor\u00fd hovor\u00ed v\u00e4\u010d\u0161inou po anglicky, zvol\u00edme typick\u00e9 anglicky znej\u00face meno, napr. Barry. Kuri\u00e9r sa tak m\u00f4\u017ee v r\u00e1mci firemnej kult\u00fary teda napr. v\u017edy pri dver\u00e1ch pozdravi\u0165 fr\u00e1zou <em>\u201cDobr\u00fd de\u0148, som Barry a pri\u0161iel som v\u00e1m doru\u010di\u0165 va\u0161u z\u00e1sielku!\u201d<\/em>.<\/p><p>Slov\u00e1 Delivery a Barry maj\u00fa podobn\u00e9 znenie, daj\u00fa sa teda ve\u013emi pekne a nen\u00e1silne skombinova\u0165 dokopy, aby tak vznikol dobre zapam\u00e4tate\u013en\u00fd novotvar. A presne tak sme vytvorili aj re\u00e1lny naming pre klienta, ktor\u00fd vo v\u00fdsledku znel <a href=\"https:\/\/www.delibarry.com\/sk\">DeliBarry<\/a>. Prepravn\u00e1 spolo\u010dnos\u0165 s \u201cmaskotom\u201d v n\u00e1zve. S osobn\u00fdm kuri\u00e9rom, ktor\u00e9ho meno je v\u017edy Barry. Tento n\u00e1pad sa zakladate\u013eom ve\u013emi p\u00e1\u010dil a nakoniec okolo neho vystavali cel\u00fa firemn\u00fa identitu. Zd\u00e1 sa to tak\u00e9 jednoduch\u00e9, v\u0161ak?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f911d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f911d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d653066\" data-id=\"d653066\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fea7561 elementor-widget elementor-widget-heading\" data-id=\"fea7561\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Mysl\u00edte si, \u017ee to nezvl\u00e1dnete sami?<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1813a43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1813a43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3445d9\" data-id=\"e3445d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b374395 elementor-widget elementor-widget-text-editor\" data-id=\"b374395\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Ak sa tr\u00e1pite s podobn\u00fdmi \u00favahami u\u017e dlho sami a spr\u00e1vne meno pre firmu z v\u00e1s zatia\u013e nevypadlo, m\u00f4\u017eete sa obr\u00e1ti\u0165 aj na n\u00e1s.\u00a0Naming rob\u00edme ako slu\u017ebu. Vybra\u0165 si m\u00f4\u017eete z t\u00fdchto mo\u017enost\u00ed:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffe1946 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffe1946\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db41fd3\" data-id=\"db41fd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcd03a1 elementor-widget elementor-widget-envolve_our_history\" data-id=\"dcd03a1\" data-element_type=\"widget\" data-widget_type=\"envolve_our_history.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        \r\n        <!-- Timeline Section -->\r\n        <section class=\"timeline-section\">\r\n            <div class=\"sec-bg\" style=\"background-image: url(https:\/\/www.adlervia.com\/wp-content\/uploads\/2021\/03\/4.png);\"><\/div>\r\n            <div class=\"auto-container\">\r\n                <div class=\"sec-title text-center light\">\r\n                    <h2>NETR\u00daFATE SI NA N\u00c1ZOV FIRMY SAMI?<\/h2>\r\n                    <div class=\"text-decoration\">\r\n                        <span class=\"left\"><\/span>\r\n                        <span class=\"right\"><\/span>\r\n                    <\/div>\r\n                <\/div>\r\n                <div class=\"wrapper-box\">\r\n                    <ul class=\"timeline-block\">\r\n                                                <li>\r\n                            <div class=\"shape\"><img decoding=\"async\" src=\"https:\/\/www.adlervia.com\/wp-content\/themes\/envolve%20-%20wordpress%20te%CC%81ma\/assets\/images\/shape\/shape-21.png\" alt=\"\"><\/div>\r\n                            <div class=\"date\">Konzult\u00e1cia k vlastn\u00fdm n\u00e1vrhom<\/div>\r\n                            <h4>100 \u20ac<\/h4>\r\n                            <div class=\"text\"> Ak u\u017e m\u00e1te hotov\u00e9 n\u00e1vrhy, ale neviete si vybra\u0165 a nie ste si ist\u00ed, \u010di bud\u00fa fungova\u0165, pora\u010fte sa s nami v r\u00e1mci hodinovej konzult\u00e1cie. <\/div>\r\n                            <div class=\"link\"><a href=\"https:\/\/www.adlervia.com\/index.php\/brandingova-konzultacia\/\" class=\"theme-btn\"><i class=\"flaticon-right\"><\/i><\/a><\/div>\r\n                        <\/li>\r\n                                                <li>\r\n                            <div class=\"shape\"><img decoding=\"async\" src=\"https:\/\/www.adlervia.com\/wp-content\/themes\/envolve%20-%20wordpress%20te%CC%81ma\/assets\/images\/shape\/shape-21.png\" alt=\"\"><\/div>\r\n                            <div class=\"date\">NAMINGOV\u00dd WORKSHOP<\/div>\r\n                            <h4>490 \u20ac<\/h4>\r\n                            <div class=\"text\"> Ak m\u00e1te \u0161ikovn\u00fd a kreat\u00edvny firemn\u00fd t\u00edm, alebo t\u00edm zakladate\u013eov, spojte svoje sily s na\u0161ou expert\u00edzou a n\u00e1zov vymysl\u00edme spolo\u010dne. <\/div>\r\n                            <div class=\"link\"><a href=\"https:\/\/www.adlervia.com\/index.php\/namingovy-workshop\/\" class=\"theme-btn\"><i class=\"flaticon-right\"><\/i><\/a><\/div>\r\n                        <\/li>\r\n                                                <li>\r\n                            <div class=\"shape\"><img decoding=\"async\" src=\"https:\/\/www.adlervia.com\/wp-content\/themes\/envolve%20-%20wordpress%20te%CC%81ma\/assets\/images\/shape\/shape-21.png\" alt=\"\"><\/div>\r\n                            <div class=\"date\">N\u00c1ZOV FIRMY NA MIERU<\/div>\r\n                            <h4>od 600 \u20ac<\/h4>\r\n                            <div class=\"text\"> Slu\u017eba 100% bez starost\u00ed - vy n\u00e1m d\u00e1te zadanie a my v\u00e1m vytvor\u00edme nieko\u013eko n\u00e1vrhov na mieru, z ktor\u00fdch si vyberiete. <\/div>\r\n                            <div class=\"link\"><a href=\"https:\/\/www.adlervia.com\/index.php\/nazov-firmy-na-mieru\/\" class=\"theme-btn\"><i class=\"flaticon-right\"><\/i><\/a><\/div>\r\n                        <\/li>\r\n                                                <li>\r\n                            <div class=\"shape\"><img decoding=\"async\" src=\"https:\/\/www.adlervia.com\/wp-content\/themes\/envolve%20-%20wordpress%20te%CC%81ma\/assets\/images\/shape\/shape-21.png\" alt=\"\"><\/div>\r\n                            <div class=\"date\">N\u00c1ZOV FIRMY (TAKMER) ZADARMO<\/div>\r\n                            <h4>29,90 \u20ac<\/h4>\r\n                            <div class=\"text\"> Chcete profesion\u00e1lny n\u00e1zov firmy, ale nem\u00e1te dostatok financi\u00ed na slu\u017eby experta? V\u0161etko sa m\u00f4\u017eete nau\u010di\u0165 z na\u0161ej knihy. <\/div>\r\n                            <div class=\"link\"><a href=\"https:\/\/www.adlervia.com\/index.php\/nazov-firmy-zadarmo\/\" class=\"theme-btn\"><i class=\"flaticon-right\"><\/i><\/a><\/div>\r\n                        <\/li>\r\n                                                <li>\r\n                            <div class=\"shape\"><img decoding=\"async\" src=\"https:\/\/www.adlervia.com\/wp-content\/themes\/envolve%20-%20wordpress%20te%CC%81ma\/assets\/images\/shape\/shape-21.png\" alt=\"Awesome Image\"><\/div>\r\n                            <div class=\"link\"><a href=\"https:\/\/www.adlervia.com\/index.php\/o-agenture\/\" class=\"read-more-btn\">VIAC O N\u00c1S<i class=\"flaticon-right\"><\/i><\/a><\/div>\r\n                        <\/li>\r\n                    <\/ul>\r\n                <\/div>                \r\n            <\/div>\r\n        <\/section>\r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kde za\u010da\u0165 pri tvorbe n\u00e1zvu firmy a ako na brainstorming? Prin\u00e1\u0161ame v\u00e1m tipy na vstupy, ktor\u00e9 si ur\u010dite zap\u00edsa\u0165.<\/p>\n","protected":false},"author":1,"featured_media":601,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naming"],"_links":{"self":[{"href":"https:\/\/www.adlervia.com\/index.php\/wp-json\/wp\/v2\/posts\/930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adlervia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adlervia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adlervia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adlervia.com\/index.php\/wp-json\/wp\/v2\/comments?post=930"}],"version-history":[{"count":5,"href":"https:\/\/www.adlervia.com\/index.php\/wp-json\/wp\/v2\/posts\/930\/revisions"}],"predecessor-version":[{"id":937,"href":"https:\/\/www.adlervia.com\/index.php\/wp-json\/wp\/v2\/posts\/930\/revisions\/937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adlervia.com\/index.php\/wp-json\/wp\/v2\/media\/601"}],"wp:attachment":[{"href":"https:\/\/www.adlervia.com\/index.php\/wp-json\/wp\/v2\/media?parent=930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adlervia.com\/index.php\/wp-json\/wp\/v2\/categories?post=930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adlervia.com\/index.php\/wp-json\/wp\/v2\/tags?post=930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}